LED Lighting – How to Choose and Buy LED Strip Lights

First of all, you must consider what purpose your LED strip lights are going to serve. Are you looking for high luminosity working lights to your shed or workstation? Or are you looking for decorative lighting behind your bathroom mirror? LED strip lights as working light require a cold and bright light, meaning that the colour temperature should be around or above 7000 Kelvin. Cold and bright lights above 7000 Kelvin will effectively illuminate the desired area and the objects within, increasing your ability to see specific details of the objects, which is why it is preferred as working light. Decorative lighting is the exact opposite. Serving a purpose of making areas and objects appear more visible, while creating a sleek ‘designer’s look’ wherever it is installed. If your LED strip lights should serve a decorative purpose, make sure to keep the colour temperature under 5000 Kelvin. With some LED strip lights, you will have the possibility of dimming the brightness – with these, you should be aware of the maximum voltage load, as these vary from product to product.

How long or wide is the area you wish to illuminate? Get some measuring tape and find out to begin with. When purchasing your LED strip lights, be aware that it might not be possible to have your specific length delivered – you may have to round down. Every LED strip light has cutting points, where you can cut and adjust the length. The most common intervals of these cutting points are 2.5cm, 5cm and 10cm. Some products have cutting points per diode, meaning there is a cutting point after every second, third or fourth diode. If you purchase LED strip lights with cutting point intervals of 5cm, but your kitchen cabinet measures 58cm, you would have to round down to 55cm.

Price and quality goes hand in hand, and when you are buying LED strip lights, the cheapest product will be of the poorest quality on several parameters. High-quality LED strip lights can be up to 20 % more energy efficient than strips of poor quality. High quality strips will also have an up to 25 % longer lifespan than strips of poor quality. This means that spending a more money on LED strip lights of high quality will actually save you money in the long run – both in terms of wattage consumption and lifespan. LED strip lights of poor quality will also be more vulnerable in rough environments, where shocks, dust and moisture can easily ruin the entire strip.

3 Reasons Why Email Marketing Still Rules Lead Generation

Email marketing has been around for years and has repeatedly proved its dependency in engaging audience and generating qualified leads. Even with rise of trends of exciting engagement tactics, email marketing has remained answer of reaching out to your target audience. One of the important reason being that it is a highest ROI marketing channel compared to all the available mediums and tactics.

Over the time, the popularity of email marketing increased and resulted into overflowing inboxes with emails sent from hundreds of thousands of companies to sell their products or services. Subsequently, laws that enabled the customers to unsubscribe became important aspect of the email marketing campaigns and restraints were levied on sending mass emails. Still, 90% of the marketers use email as primary channel for generating leads and it shows the highest customer acquisition rate.

Let’s see some of the important reasons why email marketing is still one of the important medium for qualified lead generation.

Precise Segmentation of the Prospects

With hundreds of thousands of companies using email marketing for generating business, people’s inboxes are overflowing and most of them fail to get their attention because of the irrelevant or poorly customized content.

Prospect profiling done for email marketing allows marketers to segment their target audience and derive details for engaging and customized content.

Some of the prospect profiling characteristics include:

Country
Type of company
Employee strength
Industry
Job Title or function and many more.
So if you are trying to engage Chief Technology Officer (CTO) audience, sending generic technology roadmap content is not enough and it just doesn’t engage the prospects. Instead to achieve this objective you need to focus on industry, company size and its needs. Proper segmentation gives you a chance to customize your content and create tailor made communication system for your prospects.

Email marketing gives you the opportunity to leverage this intel about your prospects and engage them for positive discussion which no other marketing channel provides.

Cost Effective

Emails help your businesses grow without any cost for prints, postage or advertising, they are completely free. With phenomenally low cost (mainly includes compensations for the employed resources) it generates multi-fold returns on every penny spent during the campaigns.

Even it does not requires expensive subscriptions of the advanced automation tools or CRM’s as Outlook integration is sufficient to get the tasks done. It makes sure that your email has reached to the right prospects and is sufficient to initiate the positive discussions with your target customers and ultimately acquire the customers.

Higher Visibility

Marketing and communication mediums like social media, PPC or display ads, telemarketing or any other such tactics, offers limited content visibility and vanishes once your budget is exhausted. Country to this, your email always remains in your prospect’s inbox and he/she can go and see it whenever he is free or has need of your services.

Besides, you can send content in various types (media or text) in order to engage your customers with possible redirection to your website or online communication tools where you can provide sufficient resources to convince your prospect that you are the best in the business.

In brief, email is still one of the best communication medium, it enables content customization backed by detailed research, cost optimization and higher visibility. Building and executing the right strategy with personalized content will make your emails more compelling and target customer attraction. It may be old tactic but remains indispensable and is easy to get started for any type of business.

The Essence of Cloud Technology

The technological industry rolls with explanations and definitions of cloud. The definitions come from vendors who are cloud-washing their products, providers of cloud positioning their infrastructure, IT teams who are attempting to cloud-paint their virtualization efforts and from consultants even.

CLOUD DEPLOYMENT MODEL

Essentially, cloud computing is a deployment model, which sets a new paradigm on how services are chosen, provided and billed. Consumers typically are computer-literate business entities, app developers and IT capacity planners. Technologies which make possible cloud computing include a shared pool of virtualized resources, internet access and the ability of supporting an elastic pool of services that could be turned on and off, depending on capacity demand. This is achieved via a combination of technology and capacity planning.

WHAT MAKES CLOUD DEPLOYMENT MODEL DIFFERENT FROM OTHER MODELS?

Simply, cloud is defined by three technologies and components, such as:

Billing for ordered services
Self-selection of services
Automated provisioning of services
The deployment components are made possible by three key enabling technologies, such as the web interface, virtualized shared resources and the ability of supporting elastic demand.

CLOUD, THE CURRENT DEPLOYMENT MODEL
Cloud computing is differentiated by three vital consumer-facing criteria. First, the cloud deployment model assumes that service consumer is competent and could choose the right services as well as the money to pay for it. Neither of the assumptions hold true in a legacy first-generation deployment model. In a second-generation service provider model, both of the assumptions could be true, but often, the second-generation deployment model would include a considerable ‘authorization’ process since resources are finite and need consumption audits. Under the cloud deployment model, the process of choosing a service could include some automated policy enforcement to replace the process of legacy authorization.

The second criteria of cloud is the auto provisioning concept. Immediately, this eliminates procedural and approval overheads and delays while preventing technical configuration costs and delays as well. Consequently, this enables considerable savings on the cost of labor. Most important perhaps is that the satisfaction of consumers run rampant since requested resources are provided almost instantly following a request, or worst on the same day. The days are gone when IT departments say ‘no’ or ‘it will be difficult’. These days, IT says ‘Yes and this is what it will cost’. With cloud computing, IT no longer is the denier of services but instead the enabler.

The third major element of the cloud deployment model is the need of a formal billing. With first-generation deployment apps and platform and costs in general were unknown. Services costs often were a yearly transaction seen as overhead at budget time. In the second-generation deployment model, costs usually were charged back during service selection, and only in rare instances where they charged back at the service order level. Second-generation models typi8cally saw the same approach to first-generation deployments with an annual budgetary cross ‘overhead’ charge.

THE RELEVANCE OF CLOUD

The relevance of cloud is its ability to provide consumers an automated capability to self-choose the service or resource they want, to have the service or resource made available almost right away, and to have the services billed to a consumer via a classic invoicing function. The enabling technologies which support the cloud deployment model include internet access or capability for choosing service and service delivery monitoring, compute and storage environment virtualization to support shared resource and planning skills and technology for supporting elastic resource allocations.

The importance of cloud should not be relegated to the background, since it plays an integral role in sustainability and organizations’ IT strategies. In other words, to improve business efficiency and processes, and at the same time minimize emissions of IT operations, a business should embrace cloud computing.

HOW CLOUD COMPUTING COULD HELP A BUSINESS

With cloud computing, a business could expand its tentacles in terms of capacity with greater ease to make room for a certain situation. The IT department would have less work securing more software and hardware to accommodate increased use. The cloud comes with a 24-hour and 7-day a week customer service support, provided by a vendor. In the event of power outages, there is nothing to worry since everything will go back to normal. The same as other kinds of outsourcing, cloud computing would help free up internal resources and thus, one could channel resources and energy into accomplishing tasks that require specialize attention. It is sure that a business will get the best service from the popular brands around. With the brands, a company is complacent knowing it could provide adequate service to customers. The same as the internet, cloud computing is powered by various open source software, such as HTML, PHP, Java and a whole lot more. The software is highly dependable and of high quality, even affordable in terms of development and could adapt to the current technology.

Indeed, the benefits of cloud computing to a business are too many to mention. It is paramount to note that cloud computing is still evolving and keeps getting better and better every single day.